Sweepstakes Official Rules

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN.  A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.  ODDS OF WINNING WILL DEPEND ON THE TOTAL NUMBER OF ELIGIBLE ENTRIES RECEIVED.  VOID WHERE PROHIBITED BY LAW.

1. SPONSOR AND ADMINISTRATOR.  The Sweepstakes is sponsored and administered by Simple Mills, Inc., 435 N. LaSalle, 2^nd Floor, Chicago, Illinois 60654.  The Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Instagram or TikTok.
2. ELIGIBILITY.  To participate in the Sweepstakes, you must be at least 18 years of age or older and must be a resident of the United States of America.  Officers, directors, and employees of Simple Mills, and their immediate family members, are not eligible to participate.  The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited or restricted by law.
3. SWEEPSTAKES PERIOD.  The Sweepstakes Period will begin on September 3, 2024 at 9 am Central Standard Time (“CST”) and will close on September 13, 2024, at 5 pm CST.
4. HOW TO ENTER – PURCHASE & POST.  To enter the Sweepstakes, you must post a video on Instagram or TikTok that shows you purchasing any value size box or 4.25 ounce box of any flavor of Almond Flour Crackers or Sweet Thins at either Whole Foods Market or Costco and how you enjoy the product.  Your profile must be public for us to see the content, and you must tag @‌simplemills and use the hashtag #SmartSnackSweepstakes.  The Sweepstakes is limited to one entry per person, regardless of method of entry.
5. ALTERNATE METHOD OF ENTRY. You may enter to win the Sweepstakes by mail. To do so, send your name, date of birth, complete mailing address, phone number, and email address, along with an identification of the Sweepstakes in which you wish to participate, to:

Simple Mills, Inc.
435 N. LaSalle, 2nd Floor
Chicago, Illinois 60654

To be considered eligible to participate, mail entries must be postmarked by September 13, 2024. Simple Mills is not responsible for entries that are lost in the mail

6. WINNER SELECTION AND ODDS OF WINNING.  On or around September 20, 2024, a random drawing from all eligible entries received during the Sweepstakes Period will be held.  One winner will be selected.  The odds of winning will depend on the total number of eligible entries received during the Sweepstakes Period.  The winner will be notified through direct message on the social media platform content was posted on (e.g. Instagram or TikTok).  If selected, you must reply to the direct message within 3 business days with the required information, after which you will no longer be eligible to claim the prize and we will repeat the random drawing for a new winner.
7. PRIZE.  The one winner will receive one year’s supply of our product, up to a maximum of five boxes per month for 12 months (60 boxes total). The approximate retail value (“ARV”) of the Prize is $521.40 ($8.69 per product x 60 boxes).  
8. SUBSTITUTION OF PRIZE.  Simple Mills reserves the right to substitute a prize of equal or greater value if the advertised Prize is unavailable for any reason.  The Prize is not transferable and not redeemable for cash.  Any portion of the Prize not accepted by the winner will be forfeited.
9. PRIZE WINNER’S NAME.  You may request the name(s) of the prize winner(s) after the close of the Sweepstakes Period, but no later than October 13, 2024 by sending a self-addressed, postage-prepaid envelope with your request to Simple Mills, Inc., 435 N. LaSalle, 2nd Floor, Chicago, Illinois 60654.
10. RELEASE.  By entering the Sweepstakes, you agree to release, discharge, indemnify, defend and hold harmless Simple Mills, Instagram, and TikTok, and their officers, directors, and employees, from and against any claims arising out of, in whole or part, directly or indirectly, participation or attempting to participate in the Sweepstakes or from acceptance, possession, use, or misuse of any Prize. 
11. GENERAL CONDITIONS.  Participation in the Sweepstakes constitutes your unconditional agreement to these Official Rules and to Simple Mills’ decisions, which are final and binding in all matters related to the Sweepstakes.  Simple Mills reserves the right to cancel, suspend or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Simple Mills’ reasonable control impairs the integrity or proper functioning of the Sweepstakes. 
12. DISPUTE RESOLUTION.  All disputes regarding the Sweepstakes that cannot be resolved amicably between the parties will be resolved individually, without resort to any form of class action, exclusively before the appropriate state or federal court located in Chicago, Illinois.  Illinois law will govern any dispute regarding the Sweepstakes.  In any such dispute, under no circumstances will you be permitted to obtain awards for, and hereby waive all rights to claim, punitive, incidental, special, indirect, lost profits, consequential damages, or any other damages, including attorneys’ fees, and you further waive all rights to have damages multiplied or increased.