Effective Date: January 31, 2025
Simple Mills, Inc., (“Simple Mills,” “us,” or “we”), cares deeply about your privacy. This Privacy Policy communicates our policies with respect to your information when you use our website located at www.simplemills.com (the “Website”) or any service made available through our Website (the “Services”) or interact with us at various promotional events (“Events”). Any defined terms used but not defined in this Privacy Policy are defined in the Terms of Service. By accessing the Website, you agree to this Privacy Policy. If you do not agree to this Privacy Policy, we will be sorry to see you go, but please do not access or use the Services.
We obtain information about you through the means discussed below. Please note that we need certain types of information to provide some of our Services to you. If you do not provide us with such information, you may no longer be able to access or use certain Services. Information You Give Us We collect information that you provide directly to us when you access the Website, set up an account, make a purchase, participate in surveys or promotions, participate in voluntary product testing programs, or interact with customer service or otherwise communicate with us. This may include information like your name, contact information, Website registration information, payment information, purchase history, and information about you or your child that you submit in connection with a promotion entry, including contact information, photos, videos, and other content you provide. If you participate in our voluntary product testing programs, this could also include information about food and taste preferences, demographic information, and feedback on our products. Information that We Receive Automatically When you use or browse our Website we may collect information about your internet connection, the equipment that you use to access our Services, and how you use our Services (including how you conduct any searches for products and a history of those searches). Information collected this way includes: (i) details of your visits to our Services, including traffic data, location data, logs, other communication data, and the resources that you access and use on the Website; (ii) information about the device that you use, such as mobile device identifiers; and (iii) information about your computer and internet connection, including your IP address, operating system, and browser type. We and our service providers may also use cookies and similar technologies to automatically collect certain information, as described further below.
We and our third-party service providers may use cookies, clear GIFs, pixel tags, and other technologies that help us better understand user behavior, personalize preferences, perform research and analytics, and improve our Website and Services. We describe these technologies and how we use them in more detail below. Cookies A cookie is a small file placed on the hard drive of your computer. We use session cookies to keep track of your login information. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you use the Services. With your consent, we also use targeting or advertising cookies, which are placed by third party advertising platforms or networks in order to deliver ads and track ad performance, and enable such platforms to deliver ads that may be relevant to you based upon your activities on our Website. These third-party advertising networks may subsequently use information about your visit to target you with advertising that you may be interested in, on our Website or other websites. Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information (e.g., Microsoft Edge, Google Chrome, Mozilla Firefox, or Apple Safari). As stated above, by blocking any or all cookies, you may not have access to certain features or offerings of the Services. Pixel Tags / Web Beacons Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email. We may also use these web beacons for other related Website statistics (e.g., recording the popularity of certain content and verifying system and server integrity). Device Identifiers When you use a mobile device like a tablet or phone to access our Website, we may access, collect, monitor, store on your device, and/or remotely store one or more “device identifiers.” Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by us. Tracking URLs These are links that allow Simple Mills to determine the effectiveness of a particular part of the Website. For instance, emails from a marketing campaign may include tracking URLs to help Simple Mills see how popular the webpage is. This helps us serve more relevant content and information.
We and our service providers may use the information we collect from and about you for the following purposes:
Providing the Services (e.g., fulfilling your orders, account servicing and maintenance, customer service);
Communicating with you, such as by sending you email updates about your orders, notification of updates to our terms or other legal notices, and information about products, services or other offerings that we think may be of interest to you;
Advertising and marketing, including, where you consent, by allowing us and our advertising partners to personalize the content and advertising that you see on the Services and on third-party platforms;
Analyzing and improving our existing products and services and developing new products and services (e.g., by conducting research to develop new products or features; analyzing user interactions with our Services; bug detection and error reporting; );
To secure our Services, defend our legal rights, and enforce the terms of our agreements with you;
Other uses for which we obtain your consent.
As described in greater detail below, we may disclose the following categories of information about you or your use of the Website, Services, or our interaction at Events for various business purposes or as required by applicable law: Service Providers We may use service providers and vendors to provide the Website and Services to you and to help with our Events, and we disclose information to them as necessary to perform those services for us. Service providers may include, but are not limited to, those providing credit card processing for your orders, fulfilling orders you place on our Website, and collecting feedback and information about your experience with our Website or products. Other Third Parties With your consent, we may disclose your information to third parties that assist in tailoring and serving advertisements that are relevant to you, or allow such third parties to use cookies and similar technologies on the Services to deliver relevant and targeted content and advertising to you on the Services and other websites you visit and applications you use. Business Transfers In the event that Simple Mills is involved in a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, the information held by us may be among the assets transferred. Law and Harm Notwithstanding anything to the contrary in this Privacy Policy, we may disclose your information in order to comply with any court order, law, or legal process, including to respond to any government, public authority or regulatory request, or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Simple Mills, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction, and as may be required to meet national security or law enforcement requirements. Enforcement We may disclose your information in order to enforce or apply our Terms of Service and other agreements, including for billing and collection purposes. Disclosed when Collected For any other purpose disclosed by us when you provide the information.
We strive to provide you with choices regarding the information you provide to us. We have created mechanisms to provide you with the following control over your information: Marketing Communications You can unsubscribe from marketing emails we send to you by clicking the “unsubscribe” link they contain. Please note that even though you may opt out of receiving marketing-related communications from us, we may still send you important administrative and transactional messages. Rights Regarding your Information Depending on your jurisdiction, you may have the right, in accordance with applicable data protection laws, to make requests related to your “personal information” or “personal data” (as such terms are defined under applicable law, and collectively referred to herein as “personal information”). Specifically, you may have the right to ask us to:
Inform you about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting your personal information; and the categories of third parties with whom we disclose personal information;
Provide you access to and/or a copy of certain personal information we hold about you.
Correct or update personal information we hold about you;
Delete certain personal information we have about you;
Provide you with information about the financial incentives that we offer to you, if any.
Restrict or object to certain uses of your information; and
Opt you out of the processing of your personal information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable.
Please note that certain information may be exempt from such requests under applicable law. For example, we need certain information in order to fulfill orders you place with us or to comply with our records retention obligations. You may also have the right to opt out of “sales” of your information and “sharing/processing of your information for targeted advertising” as described below. If you are a California resident, please see the Information for California Residents section below for more information about our privacy practices and your rights. As provided in applicable law, you also have the right to not be discriminated against for exercising your rights. We also need to take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name and email address. If we are unable to verify you, we may be unable to respond to your requests. To exercise any of these rights, please email us at [email protected] with your name and type of request you are making. You may be able to designate an authorized agent to make requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request. Depending on applicable law, you may have the right to appeal our decision to deny your request, if applicable. We will provide information about how to exercise that right in our response denying the request. You also have the right to lodge a complaint with a supervisory authority. Please note that we do not engage in “sales” of personal information or processing of personal information for targeted advertising purposes. Email Newsletters from Simple Mills If you do not wish to have your contact information used by Simple Mills to notify you of updates and educational information related to recipes and nutrition or to promote our own or third parties’ products or services, you can opt out by unsubscribing to such emails.
Surveys and Product Testing Programs from Simple Mills If you do not wish to have your information used by Simple Mills to request your participation in surveys to improve our Services and products, or wish to withdraw from a voluntary product testing program, you can opt out by unsubscribing to such emails or contacting us at [email protected] to withdraw from the relevant program. Requests for Customer Reviews and Feedback If you do not wish to have your contact information used by Simple Mills to request a customer review related to the Simple Mills Services you purchased from the Website, you can opt out by unsubscribing to such emails.
If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and disclose your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)). We describe the categories of information we collect, our business purposes for collecting such information, the sources and uses of such information and the entities with which we disclose such information in the Personal Information that We Collect, How We Use Your Personal Information, and When and How We Disclose Your Personal Information sections of this Privacy Policy. We provide additional information required by the CCPA below.
Throughout this Privacy Policy, we discuss in detail the specific pieces of personal information we collect from and about users. Under the CCPA, we are also required to provide you with the “categories” of personal information we collect. The following are the “categories” of personal information under the CCPA that we collect from California consumers and that we may use and disclose for our business purposes, as discussed throughout this Privacy Policy. Categories of Information Collected
Name and contact information: such as your name and e-mail address;
Login credentials;
Customer service information: such as questions and other messages you address to us through online forms, by e-mail, over the phone, or by post; and summaries or voice recordings of your interactions with customer care;
Device information and identifiers such as IP address; browser type and language; operating system; platform type; device type; software and hardware attributes; and unique device identifiers;
Usage Data: such as traffic data, logs, pages visited, referring URL, length and frequency of your visit to the Site, and the resources that you access and use on the site;
General geolocation information: such as city, state and ZIP code associated with your IP address, or name of city and state that you provide to us or on other sites; and/or
Demographic information and product feedback provided by you in connection with our voluntary product testing programs.
How We Use These Categories of Personal Information
We and our service providers may use the categories of personal information we collect from and about you for the following business and commercial purposes (as those terms are defined in applicable law).
Providing the Services (e.g., fulfilling your orders, account servicing and maintenance, customer service, advertising and marketing, analytics, and communication about the Services);
Advertise and market the Services, including (with your consent) by allowing us and our advertising partners to personalize the content and advertising that you see on the Services and on third-party platforms;
Our and our service providers' operational purposes;
Auditing consumer interactions on our Website (e.g., measuring ad impressions);
Detecting, protecting against, and prosecuting security incidents and fraudulent or illegal activity;
Bug detection and error reporting;
Customizing content that we or our service providers display on the Services (e.g., contextual ads);
Improving our existing Services and developing new services (e.g., by conducting research to develop new products or features; by contacting you for customer reviews);
Other uses that advance our commercial or economic interests, such as third-party advertising and communicating with you about relevant offers from third party partners (with your consent as required by law); and
Other uses about which we notify you.
Further explanation of these types of uses are discussed in our Privacy Policy in the How We Use Your Personal Information section above We may also use the categories of personal information for compliance with applicable laws and regulations, and we may combine the information we collect (“aggregate”) or remove pieces of information (“de-identify”) to limit or prevent identification of any user or device. We may also disclose this information to third parties for legal, compliance or security purposes, or in connection with a business transfer, as described further in When and How We Disclose Your Personal Information section above. The California Consumer Privacy Act (CCPA) sets forth certain obligations for businesses that “sell” personal information or “share” personal information for cross-context behavioral advertising purposes. Based on the definition of “sell” and “share” under the CCPA and under current regulatory guidance, we do not believe we engage in such activity and have not engaged in such activity in the past twelve months. We do disclose certain information as set forth in the When and How We Disclose Your Personal Information section.
If you are a California resident, the CCPA allows you to make certain requests about your personal information. Please see the Your Rights and Your Choices section of our Policy above for information about the rights you have with respect to your personal information under California law and how to exercise them. If we ever offer any financial incentives in exchange for your personal information, we will provide you with appropriate information about such incentives. The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. Please note, in the limited circumstances that we process sensitive personal information (such as usernames in combination with passwords) as defined in the CCPA, we do not use or disclose it other than for disclosed and permitted business purposes for which there is not a right to limit under the CCPA.
California law permits customers who are California residents to request certain information once per year regarding our disclosure of “personal information” (as that term is defined under applicable California law) to third parties for such third parties’ direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes.
We have implemented measures designed to secure our Website and Services from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your information, we cannot guarantee the security of information transmitted to our Website.
Under Nevada law, certain Nevada consumers may opt out of the sale of “personally identifiable information” for monetary consideration to a person for that person to license or sell such information to additional persons. “Personally identifiable information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online. We do not engage in such activity; however, if you are a Nevada resident who has purchased or leased goods or services from us, you may submit a request to opt out of any potential future sales under Nevada law by sending an email to [email protected]. Please note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.
Our Services are not intended for children under 13 years of age. No one under age 13 may provide any personal information on the Website or through the Services. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Services. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please send an email to [email protected].
Simple Mills may amend this Privacy Policy from time to time, at its sole discretion. It is our policy to post any changes we make to our Privacy Policy on this page and change the effective date. If we make material changes to how we treat your information, as determined in our sole discretion, we will notify you by email to the email address specified in your registered account and/or through a notice on the Website. You are responsible for ensuring we have an up-to-date active and deliverable email address for you (where you are a registered user of our Website), and for periodically visiting our Website and this Privacy Policy to check for any changes.
The Website may provide links to third-party websites as a convenience to you. Any information you provide to those third-party websites are controlled by the privacy policy for that website. We encourage you to read their privacy policies carefully before giving them your information.
To ask questions or address concerns about this Privacy Policy and our privacy practices, please send an email to [email protected].