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Effective Date: September 7, 2022
Simple Mills, Inc., (“Simple Mills”, “us” or “we”), cares deeply about your privacy. This Privacy Policy communicates our policies with respect to your information when you use our website located at www.simplemills.com (the “Website”) or any service made available through our Website (the “Services”) or interact with us at various promotional events (“Events”). This Privacy Policy does not apply to personal information that we collect from our business partners, distributors and affiliates. Any defined terms used but not defined in this Privacy Policy are defined in the Terms of Use located at www.simplemills.com/pages/terms-conditions. By accessing the Website, you agree to this Privacy Policy. If you do not agree to this Privacy Policy, we will be sorry to see you go, but please do not access or use the Services.
We obtain information about you through the means discussed below. Please note that we need certain types of information to provide some of our Services to you. If you do not provide us with such information, you may no longer be able to access or use certain Services. Information You Give Us We collect information that you provide directly to us when you access the Website, set up an account, make a purchase, participate in surveys, or interact with customer service or otherwise communicate with us. This may include information like your name, contact information, Website registration information, payment information, and purchase history. Information that We Receive Automatically When you use or browse our Website we may collect information about your internet connection, the equipment that you use to access our Services, and how you use our Services (including how you conduct any searches for products and a history of those searches). Information collected this way includes: (i) details of your visits to our Services, including traffic data, location data, logs, other communication data, and the resources that you access and use on the Website; (ii) information about the device that you use, such as mobile device identifiers; and (iii) information about your computer and internet connection, including your IP address, operating system, and browser type. Third-party Websites The Website may provide links to third-party websites as a convenience to you. Any information you provide to those third-party websites are controlled by the privacy policy for that website. We encourage you to read their privacy policies carefully before giving them your information.
We and our third-party service providers may use cookies, clear GIFs, pixel tags, and other technologies that help us better understand user behavior, personalize preferences, perform research and analytics, and improve our Website and Services. We describe these technologies and how we use them in more detail below. Cookies A cookie is a small file placed on the hard drive of your computer. We use session cookies to keep track of your login information. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you use the Services. We also use targeting or advertising cookies, which are placed by third party advertising platforms or networks in order to deliver ads and track ad performance, and enable such platforms to deliver ads that may be relevant to you based upon your activities on our Website. These third party advertising networks may subsequently use information about your visit to target you with advertising that you may be interested in, on our Website or other websites. Pixel Tags / Web Beacons Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email. We may also use these web beacons for other related Website statistics (e.g., recording the popularity of certain content and verifying system and server integrity). Device Identifiers When you use a mobile device like a tablet or phone to access our Website, we may access, collect, monitor, store on your device, and/or remotely store one or more “device identifiers”. Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by us. Tracking URLs These are links that allow Simple Mills to determine the effectiveness of a particular part of the Website. For instance, emails from a marketing campaign may include tracking URLs to help Simple Mills see how popular the webpage is. This helps us serve more relevant content and information.
We and our service providers may use the categories of personal information we collect from and about you for the following business purposes and commercial (as those terms are defined in applicable law):
Providing the Services (e.g., fulfilling your orders, account servicing and maintenance, customer service, advertising and marketing, analytics, and communication about the Services);
Our or our service provider’s operational purposes;
Auditing consumer interactions on our site (e.g., measuring ad impressions);
Detecting, protecting against, and prosecuting security incidents and fraudulent or illegal activity;
Bug detection and error reporting;
Customizing content that we or our service providers display on the Services (e.g., contextual ads);
Improving our existing Services and developing new services (e.g., by conducting research to develop new products or features; by contacting you for customer reviews) ;
Other uses about which we notify you.
As described in greater detail below, we may disclose the following categories of information about you or your use of the Website, Services, or our interaction at events for various business purposes or as required by applicable law: Service Providers We may use vendors or other third-parties in order to efficiently provide the Website and Services to you and to help with our Events (“Service Providers”), and we disclose personal information to them as necessary to perform those services for us. Service Providers may include, but are not limited to, those providing credit card processing for your orders, fulfilling orders you place on our Website, and collecting feedback and information about your experience with our Website or products. Business Transfers In the event that Simple Mills is involved in a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, the information held by us may be among the assets transferred. Law and Harm Notwithstanding anything to the contrary in this Privacy Policy, we may disclose or share your information in order to comply with any court order, law, or legal process, including to respond to any government, public authority or regulatory request, or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Simple Mills, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction, and as may be required to meet national security or law enforcement requirements. Enforcement We may disclose your information in order to enforce or apply our Terms and other agreements, including for billing and collection purposes. Disclosed when Collected For any other purpose disclosed by us when you provide the information.
We strive to provide you with choices regarding the information you provide to us. We have created mechanisms to provide you with the following control over your information: Tracking Technologies and Advertising You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Website and Services may then be inaccessible or not function properly. Email Newsletters from Simple Mills If you do not wish to have your contact information used by Simple Mills to notify you of updates and educational information related to recipes and nutrition or to promote our own or third parties’ products or services, you can opt-out by unsubscribing to such emails. Surveys from Simple Mills If you do not wish to have your contact information used by Simple Mills to request your participation in surveys to improve our Services and products, you can opt-out by unsubscribing to such emails. Requests for Customer Reviews and Feedback If you do not wish to have your contact information used by Simple Mills to request a customer review related to the Simple Mills Services you purchased from the Website, you can opt-out by unsubscribing to such emails. Accessing, Correcting and Deleting Your Information You may send us an email at [email protected] to request access to, correct, or delete any information about you that you have provided to us. Please note that we may not be able to accommodate a request to change or delete your information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).
Throughout this Privacy Policy, we discuss in detail the specific pieces of personal information we collect from and about users. Under the CCPA, we are also required to provide you with the “categories” of personal information we collect. We may collect the following categories of information about you or your use of the Services: Identifiers (such as name and contact information); commercial information (such as transaction data); financial data (such as credit card information); and internet or other network or device activity (such as browsing history or website navigation information); We and our service providers may use and share these categories of personal information we collect from and about you as we describe in the How We Use Your Personal Information and How We Share Your Personal Information sections of this Privacy Policy, respectively. Please see the relevant section(s) above for more information.
The California Consumer Privacy Act (CCPA) sets forth certain obligations for businesses that “sell” personal information. Based on the definition of “sell” under the CCPA and under current regulatory guidance, we do not believe we engage in such activity and have not engaged in such activity in the past twelve months. We do share certain information as set forth in When and How We Share Your Personal Information and allow third parties to collect certain information about your activity, for example through cookies, as explained in Cookies and Similar Technologies.
If you are a California resident, you may have certain rights. California law may permit you to request that we:
Provide you the categories of personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we shared personal information.
Provide access to and/or a copy of certain information we hold about you.
Delete certain information we have about you.
Not sell your personal information to other businesses or third parties. Note, as described above, that we do not sell your personal information as the term is defined by the CCPA.
You may have the right to receive information about the financial incentives that we offer to you (if any). You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide the Services to you and for compliance with applicable law. If you ask us to delete certain information, you may no longer be able to access or use the Services. If would like to exercise any of these rights, please send an email to [email protected] You will be required to verify your identify before we fulfill your request. We may ask you for additional information, such as your name and email address to verify your identity for security purposes. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us. California Civil Code Section §1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected]
We have implemented measures designed to secure our Website and Services from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your information, we cannot guarantee the security of information transmitted to our Website.
Under Nevada law, certain Nevada consumers may opt out of the sale of “personally identifiable information” for monetary consideration to a person for that person to license or sell such information to additional persons. “Personally identifiable information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online. We do not engage in such activity; however, if you are a Nevada resident who has purchased or leased goods or services from us, you may submit a request to opt out of any potential future sales under Nevada law by sending an email to [email protected] Please note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.
Our Services are not intended for children under 13 years of age. No one under age 13 may provide any personal information on the Website or through the Services. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Services. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please send an email to [email protected]
Simple Mills may amend this Privacy Policy from time to time, at its sole discretion. It is our policy to post any changes we make to our Privacy Policy on this page and change the effective date. If we make material changes to how we treat your information, as determined in our sole discretion, we will notify you by email to the email address specified in your registered account and/or through a notice on the Website. You are responsible for ensuring we have an up-to-date active and deliverable email address for you (where you are a registered user of our Website), and for periodically visiting our Website and this Privacy Policy to check for any changes.
To ask questions or address concerns about this Privacy Policy and our privacy practices, please send an email to [email protected]