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Effective Date: September 7, 2022
We obtain information about you through the means discussed below. Please note that we need certain types of information to provide some of our Services to you. If you do not provide us with such information, you may no longer be able to access or use certain Services.
Information You Give Us
We collect information that you provide directly to us when you access the Website, set up an account, make a purchase, participate in surveys, or interact with customer service or otherwise communicate with us. This may include information like your name, contact information, Website registration information, payment information, and purchase history.
Information that We Receive Automatically
When you use or browse our Website we may collect information about your internet connection, the equipment that you use to access our Services, and how you use our Services (including how you conduct any searches for products and a history of those searches). Information collected this way includes: (i) details of your visits to our Services, including traffic data, location data, logs, other communication data, and the resources that you access and use on the Website; (ii) information about the device that you use, such as mobile device identifiers; and (iii) information about your computer and internet connection, including your IP address, operating system, and browser type.
We also use targeting or advertising cookies, which are placed by third party advertising platforms or networks in order to deliver ads and track ad performance, and enable such platforms to deliver ads that may be relevant to you based upon your activities on our Website. These third party advertising networks may subsequently use information about your visit to target you with advertising that you may be interested in, on our Website or other websites.
Pixel Tags / Web Beacons
Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email. We may also use these web beacons for other related Website statistics (e.g., recording the popularity of certain content and verifying system and server integrity).
When you use a mobile device like a tablet or phone to access our Website, we may access, collect, monitor, store on your device, and/or remotely store one or more “device identifiers”. Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by us.
These are links that allow Simple Mills to determine the effectiveness of a particular part of the Website. For instance, emails from a marketing campaign may include tracking URLs to help Simple Mills see how popular the webpage is. This helps us serve more relevant content and information.
We and our service providers may use the categories of personal information we collect from and about you for the following business purposes and commercial (as those terms are defined in applicable law):
Providing the Services (e.g., fulfilling your orders, account servicing and maintenance, customer service, advertising and marketing, analytics, and communication about the Services);
Our or our service provider’s operational purposes;
Auditing consumer interactions on our site (e.g., measuring ad impressions);
Detecting, protecting against, and prosecuting security incidents and fraudulent or illegal activity;
Bug detection and error reporting;
Customizing content that we or our service providers display on the Services (e.g., contextual ads);
Improving our existing Services and developing new services (e.g., by conducting research to develop new products or features; by contacting you for customer reviews) ;
Other uses about which we notify you.
As described in greater detail below, we may disclose the following categories of information about you or your use of the Website, Services, or our interaction at events for various business purposes or as required by applicable law:
We may use vendors or other third-parties in order to efficiently provide the Website and Services to you and to help with our Events (“Service Providers”), and we disclose personal information to them as necessary to perform those services for us. Service Providers may include, but are not limited to, those providing credit card processing for your orders, fulfilling orders you place on our Website, and collecting feedback and information about your experience with our Website or products.
In the event that Simple Mills is involved in a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, the information held by us may be among the assets transferred.
Law and Harm
We may disclose your information in order to enforce or apply our Terms and other agreements, including for billing and collection purposes.
Disclosed when Collected
For any other purpose disclosed by us when you provide the information.
We strive to provide you with choices regarding the information you provide to us. We have created mechanisms to provide you with the following control over your information:
Tracking Technologies and Advertising
Email Newsletters from Simple Mills
If you do not wish to have your contact information used by Simple Mills to notify you of updates and educational information related to recipes and nutrition or to promote our own or third parties’ products or services, you can opt-out by unsubscribing to such emails.
Surveys from Simple Mills
If you do not wish to have your contact information used by Simple Mills to request your participation in surveys to improve our Services and products, you can opt-out by unsubscribing to such emails.
Requests for Customer Reviews and Feedback
If you do not wish to have your contact information used by Simple Mills to request a customer review related to the Simple Mills Services you purchased from the Website, you can opt-out by unsubscribing to such emails.
Accessing, Correcting and Deleting Your Information
You may send us an email at [email protected] to request access to, correct, or delete any information about you that you have provided to us. Please note that we may not be able to accommodate a request to change or delete your information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).
We and our service providers may use and share these categories of personal information we collect from and about you as we describe in the How We Use Your Personal Information
The California Consumer Privacy Act (CCPA) sets forth certain obligations for businesses that “sell” personal information. Based on the definition of “sell” under the CCPA and under current regulatory guidance, we do not believe we engage in such activity and have not engaged in such activity in the past twelve months. We do share certain information as set forth in When and How We Share Your Personal Information and allow third parties to collect certain information about your activity, for example through cookies, as explained in Cookies and Similar Technologies.
If you are a California resident, you may have certain rights. California law may permit you to request that we:
Provide you the categories of personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we shared personal information.
Provide access to and/or a copy of certain information we hold about you.
Delete certain information we have about you.
Not sell your personal information to other businesses or third parties. Note, as described above, that we do not sell your personal information as the term is defined by the CCPA.
You may have the right to receive information about the financial incentives that we offer to you (if any). You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide the Services to you and for compliance with applicable law. If you ask us to delete certain information, you may no longer be able to access or use the Services.
If would like to exercise any of these rights, please send an email to [email protected] You will be required to verify your identify before we fulfill your request. We may ask you for additional information, such as your name and email address to verify your identity for security purposes. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.
California Civil Code Section §1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected]
We have implemented measures designed to secure our Website and Services from accidental loss and from unauthorized access, use, alteration, and disclosure.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your information, we cannot guarantee the security of information transmitted to our Website.
Under Nevada law, certain Nevada consumers may opt out of the sale of “personally identifiable information” for monetary consideration to a person for that person to license or sell such information to additional persons. “Personally identifiable information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online.
We do not engage in such activity; however, if you are a Nevada resident who has purchased or leased goods or services from us, you may submit a request to opt out of any potential future sales under Nevada law by sending an email to [email protected] Please note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.
Our Services are not intended for children under 13 years of age. No one under age 13 may provide any personal information on the Website or through the Services. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Services. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please send an email to [email protected]