Simple Mills to Join Flowers Foods
We're excited to share that Simple Mills is joining Flowers Foods!
On January 8, 2025, we announced that Simple Mills entered into a definitive agreement to be acquired by Flowers Foods, one of the largest baking companies in the country with more than a century of experience. The acquisition is subject to customary regulatory approval and is expected to close in Q1 2025.
Simple Mills was built upon a simple yet powerful belief: food holds tremendous power to ignite meaningful change. Over the past 12 years, our incredibly talented team has transformed that belief into reality -- we reimagined beloved pantry staples with simple, wholesome ingredients and exceptional taste, introduced unique, nutrient-dense nut, seed, and vegetable flours to the snacking category, and partnered with farmers to implement regenerative practices and nurture our vision of a world where food creates a better tomorrow for people and planet.
With Flowers’ partnership, we are well positioned to take Simple Mills to new heights. Together, we will focus on broadening our distribution, accelerating our innovation, amplifying brand awareness to reach more consumers, and advancing our ambitious mission.
Simple Mills will become an independent subsidiary of Flowers. Katlin and the Simple Mills team will be staying onboard, collaborating with Flowers to build upon our strong history of growth while maintaining our unwavering commitment to people and planetary health. Flowers has an esteemed reputation as a caretaker of acquired companies - enabling them to continue growing exponentially while stewarding and protecting their brand promise. We cannot imagine a better partner for Simple Mills.
Beyond the opportunities for our business, we are equally excited about the compatibility of our cultures, missions, and values. Like Simple Mills, Flowers’ culture centers on the value of its team, doing business the right way, and supporting its communities. Flowers’ company values – honesty & integrity, respect & inclusion, sustainability, passion, and humility – serve as the guiding principles for everything they do. And most importantly, they are equally invested in our mission to revolutionize the way food is made and are committed to maintaining our exceptional ingredient and product standards.
You can learn more about the partnership via our joint press release.
This is an incredible milestone for our organization, and we’re thrilled about what this venture will mean for our team, for our customers, for our mission, and for our broader impact.
In addition to the press release see the below FAQs for more information.