Simple Mills Among the First Brands Verified Under the Non-UPF Verified™ Standard
Simple Mills is proud to be among the first brands to earn verification under the Non-UPF Verified™ Standard. This new third-party certification from the Non-GMO Project identifies foods made without excessive industrial processing, verifying products composed primarily of minimally processed ingredients and free from hyper-engineered additives.
Since our founding, our mission has been to revolutionize the way food is made by focusing on simple, nutritious ingredients that deliver exceptional taste and texture. By pairing nutrient-dense ingredients with thoughtful processing methods that help maintain nutrient integrity, we’ve reimagined the center aisles with transparency at the forefront. Non-UPF Verified™ helps validate our commitments at shelf and celebrate the work that we’ve been doing for over a decade.
Why it Matters: While 72% of consumers say they’re trying to avoid UPFs, many don’t know how to identify them. Early data shows 59% of U.S. adults would be more likely to purchase a product carrying a Non-UPF Verified™ certification1. The label helps simplify grocery shopping and empowers more confident choices.
How it Works: The Standard evaluates both ingredients and processing methods. To qualify, products must be made primarily from minimally processed ingredients, meet strict formulation criteria, and avoid prohibited additives and high-impact industrial processes—creating a clear, meaningful pathway to food made with integrity.
1 Research from the Non-GMO Project