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How Holiday Entertaining is Changing in 2020

November 12, 2020

Holiday celebrations have certainly not been cancelled this year, but it’s also not business as usual. According to a survey of more than 1,100 consumers:

- 53% are still planning celebrations, while 47% have cancelled
- 43% are adding other safety measures by eliminating food gifting, cookie exchanges and/or guest-cooked food
- 64% are opting for healthy choices, with 34% more focused on healthy holiday eating than in 2019
- 77% are baking as much or more than usual, with 28% planning to use baking mixes to simplify their holiday preparations
- 90% are planning special activities to keep spirits up ranging from extra decorating (33%) to car parades past their homes

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